Help choosing your mineral foundation shade
January 14, 2011
Our customer services team love to help you choose your mineral foundation shade – but just before you pick up the phone try following our step by step guide to help you make the decision on your own. After all, it can be very difficult recommending a shade for you when we can’t actually see you.
Time to determine the undertone of your natural skin tone. Our mineral foundations are suitable for all skin tones, and are available with either warm, cool or neutral undertones. Baffled? Don’t worry, we’ll explain.
Warm undertones are generalised by a skin tone with a more yellowy tone to it. It’s not an obvious yellow, but the tones are warmer. So for example if you have an olive complexion or have an Asian complexion you’re likely to have the warm undertones we’ve described.
Cool undertones can be generalised by a more pinky tint within the skin. You’re more likely to have the ‘English Rose’ type complexion.
If you’re not sure and think you sit in-between the two try neutral foundation shades – some of these are our top sellers, as they suit most skin tones irrelevant of the subtle undertone.
Check against the veins in your wrists – it might sound funny, but in people with warmer skin tones the veins in the wrists show more green, and in people with cooler skin tones the veins show as more blue in colour.
Select your category. Our foundations are split into the following categories – pale (for the very palest of them all our Porcelain has been described as one of the palest foundations available on the cosmetics market). Light – for the fairly pale group, you’ll find some of our best sellers like Blondie and Barely Buff in this category. Light –medium – you’re likely to be naturally quite light skinned, but tan easily. Medium – you’re likely to tan easily and hold the colour for most of the year, or have an olive or Asian complexion. And finally, our tan category caters for the deeper skin tones, up to our richest shades of Cinnamon and Hot Chocolate.
Sample! Our samples are inexpensive and are there to make your buying decision easier. We always recommend trying a minimum of three samples – always try to select a shade lighter and darker than the one you think you might be.