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Mineral Eye Shadow

£8.50
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What it is:
A highly pigmented Mineral Eye Shadow crafted from pure, loose mineral powders for bold colour payoff and a silky-smooth finish. With a vast range of versatile shades, these gentle, non-comedogenic shadows are suitable for even the most sensitive eyes. Vegan-friendly (except Golden Lilac & Black Sand) and packaged with a lockable sifter to prevent spills and mess.

What it does:
Delivers vibrant, long-lasting colour that can be applied dry for a soft wash or wet for a more intense look. The silky, creamy texture blends effortlessly on the lids and offers buildable coverage to suit both natural daytime looks and bold evening styles. The natural, gentle formula is kind to the delicate eye area and stays in place throughout the day.

Why you'll love it:

  • Highly pigmented for vivid, lasting colour
  • Wear wet or dry for customisable intensity
  • Silky, blendable consistency with a smooth finish
  • Gentle on the eyelids, ideal for sensitive skin
  • Non-comedogenic and free from harsh additives
  • Lockable sifter for clean, controlled use
  • Vegan-friendly (except Golden Lilac & Black Sand)
  • Available in 1.5g to 4g sizes depending on shade
Mica, Silica, Tin Oxide [May Contain CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide), CI 77491 (Iron Oxide), CI 77492 (Iron Oxide), CI 77499 (Iron Oxide), CI 77891 (Titanium Dioxide), CI 75470 (Carmine)]. See additional details for vegan friendly shades

Remember not to overload your brush, minerals go a long way. For added intensity use a wet eye shadow brush for application; darker shades are perfect to use with a wet Eye Definer Brush for a liquid eye line.

 

1. Sprinkle a little eye shadow into the lid of your jar; using your eye shadow brush swirl into the minerals to pick up product

2. Sweep across the eyelid, blending as you go

3. If using more than one shade, apply the darker shade to the socket line.

 


What Sets It Apart

Our Mineral Eye Shadows are all about pure pigment and endless creativity. With silky textures and intense colour payoff, they deliver everything from delicate shimmer to bold definition, all while being gentle on sensitive eyes.

Pure Pigment Power Strong colour payoff that can be worn sheer or built up for drama.
Versatile Application Apply dry for a soft finish or wet for high-impact metallics and liner looks.
Skin-Friendly Formula Clean, natural minerals that are gentle, non-comedogenic, and suitable for sensitive eyes.
“These pigments are my go-to for endless eye looks—they’re as versatile as they are beautiful.” — Vikki, Lily Lolo Founder
Can I use Mineral Eye Shadow wet?
Yes—dampen your brush slightly for a more intense, metallic finish or to use as eyeliner.
Is it safe for sensitive eyes?
Absolutely. The clean, mineral-based formula is free from harsh chemicals and gentle on the delicate eye area.
Does it crease or fade?
When applied over our Eye Primer, the colour stays vibrant and crease-free all day.
Are all shades vegan?
Most shades are vegan, with the exception of Golden Lilac and Black Sand. Please check the shade details for confirmation.
What’s the finish like?
Finishes range from matte to shimmer, allowing you to create subtle daytime looks or dramatic evening styles.

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We believe that feeling confident in your own skin is an incredibly powerful thing. Our makeup is created for everyone, using only the best natural, innovative and cruelty-free ingredients.