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About Us

Lily Lolo was born in Britain in 2005 when our founder, Vikki, began blending mineral foundation by hand from her bedroom. What started as a passion project has grown into a globally loved brand—still proudly based in the UK.

From our formulations to our customer service, everything we do is grounded in quality, transparency, and integrity. While our reach has expanded far beyond our beginnings, our commitment to British values and clean beauty remains unchanged.

British heritage

Proudly British

We are—and have always been—a British brand. From our formulations to our customer service, everything we do is grounded in quality, transparency, and integrity.

Clean Beauty, Always

At Lily Lolo, we believe that makeup should enhance, not mask. That confidence comes from within, and beauty should never compromise your health—or the planet.

  • • Natural, nourishing ingredients
  • • Cruelty-free & BUAV approved
  • • Free from harsh chemicals & synthetic dyes
Clean beauty

The Foundation of It All - Our original Mineral Foundation SPF 15

The product that started it all—and still our #1 bestseller.

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Modern Natural Beauty

We believe that feeling confident in your own skin is an incredibly powerful thing. Our makeup is created for everyone, using only the best natural, innovative and cruelty-free ingredients.