Lily Lolo was born in Britain in 2005 when our founder, Vikki, began blending mineral foundation by hand from her bedroom. What started as a passion project has grown into a globally loved brand—still proudly based in the UK.
From our formulations to our customer service, everything we do is grounded in quality, transparency, and integrity. While our reach has expanded far beyond our beginnings, our commitment to British values and clean beauty remains unchanged.
We are—and have always been—a British brand. From our formulations to our customer service, everything we do is grounded in quality, transparency, and integrity.
At Lily Lolo, we believe that makeup should enhance, not mask. That confidence comes from within, and beauty should never compromise your health—or the planet.
Our original Mineral Foundation SPF 15. The product that started it all—and still our #1 bestseller.
Learn MoreWe believe that feeling confident in your own skin is an incredibly powerful thing. Our makeup is created for everyone, using only the best natural, innovative and cruelty-free ingredients.